商业文章

Article: Montgomery, Cynthia A., and Elizabeth Gordon. “Newell Company: Corporate Strategy.” Harvard Business School Case 799-139, March 1999. (Revised January 2005.) Newell Company has positioned its cooperative-level strategy as Merger & Acquisition during the decades of Newell Company’s development. Newell Company considers two main factors when it conducts Merger & Read more…

Article: Ager, David L., and Michael A. Roberto. “Trader Joe’s.” Harvard Business School Case 714-419, September 2013. (Revised April 2014.) After reading the article, I summarized 3 resources and capabilities of Trader Joe’s: filtering ability of goods, own brand and operation ability of the outlets. 1. Filtering ability of goods Read more…